by Lenny Leatherman –
Candidates for public office typically craft their message to form a positive perception in our minds.
That’s understandable. We have a tendency to repeat behavior that achieves a desired outcome. Our local candidates generally follow the same pattern. They each try to convince prospective voters that they are the best candidate.
Unfortunately, most voters do not search beyond superficial campaign rhetoric, and develop a profile of each candidate by listening to what they are saying and asking questions about issues that are relative to the office being sought.