The Perry Campaign Has Reset and Refocused in South Carolina

From RedState.com, by Erick Erickson (Diary), January 10th at 4:44PM EST –

Here’s what everyone thinks about this year.  If Romney sweeps Iowa, New Hampshire, and South Carolina he wins.  It is conventional wisdom and conventional wisdom is usually right.

But this year there is an anomaly.  The first several rounds of primaries and caucuses are not winner take all, but proportional.  In fact, as you can see from the chart below the fold, there is still a long way to go.

That is one reason Perry stayed in after finishing fifth in Iowa and expecting to finish at the bottom in New Hampshire.  Not only does South Carolina not care about Iowa and New Hampshire, but they are not really relevant to South Carolina, the first Republican primary in a consistently Republican state.

But the Perry camp knows what go them to this point isn’t working.

I’m being told reliably the campaign has gotten the message and has reset its South Carolina operation.  Gone are the flashy national ads with the national ad buyer and the national staging.  It is very South Carolina focused, hoping to build upward momentum.

That campaign is relying less on national consultants and more on instate players.  The campaign ads are focused on local market buys and local market newsmakers.  The message is a more tailored message and less erratic than what we saw in Iowa — more about small government and sticking up for South Carolina’s conservative fighters in Congress.

If it works, we should see some uptick in polling.  The Perry camp made a wise choice to rely more heavily on South Carolina operatives than national consultants.  It could be a model moving forward if it works.

In the mean time, the Perry campaign took all of our concerns under advisement and intends to show it can reset, retool, and reboot to victory in South Carolina.

State Delegates Portion Date Filing Complete
Iowa caucus 28 1.20% Jan 3, 2012 1.20%
NH Primary 12 0.50% Jan 10, 2012 past 1.80%
SC Primary 25 1.10% Jan 21, 2012 past 2.90%
FL Primary 50 2.20% Jan 31, 2012 past 5.10%
NV Caucus 28 1.20% Feb 4, 2012 6.30%
ME Caucus 24 1.10% 2/4-11/12 7.40%
CO Caucus 36 1.60% Feb 7, 2012 9.00%
MN Caucus 40 1.80% Feb 7, 2012 10.70%
AZ Primary 29 1.30% Feb 28, 2012 Jan 9, 2012 12.00%
MI Primary 30 1.30% Feb 28, 2012 past 13.30%
WA Caucus 43 1.90% Mar 3, 2012 15.20%
Pre-Super Tuesday 345 15.20%
State Delegates Portion Date Filing Complete
AK Caucus 27 1.20% Mar 6, 2012 16.40%
GA Primary 76 3.40% Mar 6, 2012 past 19.80%
ID Caucus 32 1.40% Mar 6, 2012 21.20%
MA Primary 41 1.80% Mar 6, 2012 past 23.00%
ND Caucus 28 1.20% Mar 6, 2012 24.20%
OK Primary 43 1.90% Mar 6, 2012 past 26.10%
TN Primary 58 2.60% Mar 6, 2012 past 28.70%
TX Primary 155 6.80% Mar 6, 2012 past 35.60%
VE Primary 17 0.80% Mar 6, 2012 Jan 9, 2012 36.30%
VA Primary 49 2.20% Mar 6, 2012 past 38.50%
Vir Islands Caucus 9 0.40% Mar 6, 2012 38.90%
WY Caucus 29 1.30% Mar 6, 2012 40.20%
Super Tuesday 564 24.90%
State Delegates Portion Date Filing Complete
KS Caucus 40 1.80% Mar 10, 2012 41.90%
AL Primary 50 2.20% Mar 13, 2012 Jan 13, 2012 44.10%
Haw Caucus 20 0.90% Mar 13, 2012 45.00%
MS Primary 38 1.70% Mar 13, 2012 Jan 14, 2012 46.70%
Am Samoa Caucus 9 0.40% Mar 13, 2012 47.10%
Missouri Caucus 52 2.30% Mar 17, 2012 49.40%
Puerto Rico Caucus 23 1.00% Mar 18, 2012 50.40%
IL Primary 69 3.00% Mar 20, 2012 past 53.40%
LA Primary 45 2.00% Mar 24, 2012 past 55.40%
DC Primary 19 0.80% Apr 3, 2012 past 56.30%
MD Primary 37 1.60% Apr 3, 2012 Jan 11, 2012 57.90%
WI Primary 42 1.90% Apr 3, 2012 Jan 11, 2012 59.80%
Conn Primary 28 1.20% Apr 24, 2012 Mar 2, 2012 61.00%
DE Primary 17 0.80% Apr 24, 2012 Feb 24, 2012 61.70%
NY Primary 95 4.20% Apr 24, 2012 Feb 9, 2012 65.90%
PA Primary 72 3.20% Apr 24, 2012 Feb 14, 2012 69.10%
RI Primary 19 0.80% Apr 24, 2012 Jan 21, 2012 70.00%
IN Primary 46 2.00% May 8, 2012 Feb 10, 2012 72.00%
NC Primary 55 2.40% May 8, 2012 Feb 29, 2012 74.40%
WV Primary 31 1.40% May 8, 2012 Jan 28, 2012 75.80%
NE Primary 34 1.50% May 15, 2012 Mar 7, 2012 77.30%
OR Primary 28 1.20% May 15, 2012 Mar 6, 2012 78.50%
Ark Primary 36 1.60% May 22, 2012 Mar 1, 2012 80.10%
KY Primary 45 2.00% May 22, 2012 Jan 31, 2012 82.10%
CA Primary 172 7.60% Jun 5, 2012 Mar 23, 2012 89.70%
MT Primary 26 1.10% Jun 5, 2012 Mar 12, 2012 90.90%
NJ Primary 50 2.20% Jun 5, 2012 Apr 2, 2012 93.10%
NM Primary 23 1.00% Jun 5, 2012 Mar 16, 2012 94.10%
SD Primary 28 1.20% Jun 5, 2012 Mar 27, 2012 95.30%
OH Primary 66 2.90% Jun 12, 2012 Mar 14, 2012 98.20%
UT Primary 40 1.80% Jun 26, 2012 Mar 15, 2012 100.00%
Post-Super Tuesday 1355 59.80%
Total Delegates 2264 100.00%

One response

  1. Well if you are selling yourself as a non Washington DC player as usual it does make more since to use the State people versus the national people who are more aware of the local politics. I hope it works for him.

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